Psyliq
|Data Analyst (Intern)
Kolkata, West Bengal, India
Summary
Led data collection and analysis initiatives to understand user behavior, driving insights and improving business performance for a digital marketing firm.
Highlights
Conducted comprehensive user research, collecting and analyzing rich and accurate data points to understand user behavior, patterns, and trends.
Processed extensive datasets comprising over 20,000 observations using regular expressions and statistical methodologies to extract pivotal variables and generate actionable insights.
Designed and implemented SSRS and Power BI dashboards to monitor Key Performance Indicators (KPIs), directly contributing to a 20% increase in customer conversion rates through data-driven decision-making.